How To Do Account-Based Marketing

By - Bizz Gossips Image Source - Social Media

Account-Based Marketing (ABM) is a strategic approach to B2B marketing where you focus your marketing efforts on a specific set of high-value target accounts rather than casting a wide net to attract a broad audience.

By - Bizz Gossips Image Source - Social Media

Develop detailed buyer personas for each target account, taking into consideration their needs, challenges, goals, and pain points.

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2. Measure and Analyze

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3. Sales Outreach

[{"selector":"#anim-69ed8ea6-7b1f-4ad8-b9f5-23039b2fecd8","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Work closely with your sales team to facilitate targeted outreach to key decision-makers within the target accounts. Share insights and content that can assist the sales process. Visit Website Image Source - Social Media

4. Nurture and Retain

[{"selector":"#anim-4f26a0c7-d503-4889-bbb7-ed5510750446","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] ABM isn't just about acquisition; it's also about nurturing and retaining existing customers. Continue to engage and provide value to your target accounts even after they become customers. Visit Website Image Source - Social Media

As you gain more experience and see positive results, consider expanding your ABM efforts to more target accounts or broadening your scope.

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