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Computer-generated imagery (CGI) marketing is a type of marketing that uses CGI to create images and videos that promote a product or service. CGI marketing can be used to create realistic or unrealistic images and videos, depending on the desired effect.

CGI marketing is becoming increasingly popular because it is a versatile and cost-effective way to promote brands. CGI can be used to create images and videos that would be impossible or too expensive to create using traditional methods. For example, CGI can be used to create images of products that are still in the development stage, or to create images of products in different environments.

Here are some of the ways that brands use CGI marketing:

Product visualization: CGI can be used to create realistic images and videos of products that are still in the development stage. This allows businesses to show potential customers what their products will look like and how they will work before they are even produced.
Environmental marketing: CGI can be used to create images and videos of products in different environments. This allows businesses to show potential customers how their products can be used in different ways. For example, a clothing company could use CGI to create images of their clothes being worn on the beach, in the mountains, or in the city.
Storytelling: CGI can be used to create engaging stories that promote brands. For example, a car company could use CGI to create a video about a family taking a road trip in their new car.
Educational content: CGI can be used to create educational content that teaches potential customers about products or services. For example, a software company could use CGI to create a video that shows potential customers how to use their software.

Here are some examples of successful CGI marketing campaigns:

Nike: Nike has used CGI to create a number of successful marketing campaigns. For example, the company used CGI to create a video that showed Tiger Woods hitting a golf ball from the moon.
Apple: Apple has also used CGI to create a number of successful marketing campaigns. For example, the company used CGI to create a video that showed the iPad being used in a variety of different ways.
Disney: Disney has used CGI to create some of the most iconic movie characters in the world. For example, the company used CGI to create the characters in the movie “Toy Story.”

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Benefits of CGI marketing

CGI marketing has a number of benefits for brands, including:

Versatility: CGI can be used to create images and videos in a variety of different styles. This gives brands a lot of flexibility when it comes to their marketing campaigns.
Cost-effectiveness: CGI can be a cost-effective way to create marketing materials. For example, a business can use CGI to create an image of a product in a variety of different environments without having to actually photograph the product in those environments.
Creativity: CGI allows brands to be very creative with their marketing campaigns. For example, a brand can use CGI to create images and videos that are impossible or too expensive to create using traditional methods.

Tips for creating a successful CGI marketing campaign

When creating a CGI marketing campaign, it is important to keep the following tips in mind:

Have a clear goal: What do you want to achieve with your CGI marketing campaign? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goal, you can tailor your campaign accordingly.
Use high-quality CGI: The quality of your CGI will reflect on your brand. Make sure to use high-quality CGI that is realistic and engaging.
Tell a story: People love stories. Use CGI to tell a story about your brand or your products. This will help to connect with your target audience on a deeper level.
Use social media: Social media is a great way to promote your CGI marketing campaigns. Be sure to share your images and videos on your social media channels.

CGI marketing is a powerful tool that can be used by brands of all sizes to achieve their marketing goals. It is a versatile, cost-effective, and creative way to promote brands and products.

If you are looking for a way to take your marketing campaigns to the next level, consider using CGI. With CGI, you can create images and videos that are impossible or too expensive to create using traditional methods. You can also use CGI to tell stories and connect with your target audience on a deeper level.